VIDEOGRAPHY

Building Business Frame by Frame

How using videography to tell your story and build your brand is the key to modern business success.

“It has been said that next to hunger and thirst, our most basic human need is for storytelling.” Khalil Gibran

Once, in the not so distant past, business was conducted face to face with a smile and a handshake.  Meetings happened in person, neighbors knew their shopkeepers, and the story of the company was woven seamlessly into the fabric of the community’s narrative.  The thought of creating a video or commercial seemed pointless – something saved only for the big-name businesses, but surely not for the little guy.

…oh, how things have changed in just fifteen years.

Today’s market is entirely different.  With a global economy and worldwide distribution opportunities, and businesses are less likely to forge an in-person connection with their audience, and with endless numbers of companies vying for their business, getting lost in the shuffle can happen all too easy.  Businesses need to embrace new ways to connect with and build relationships with their potential clients and customers.  Whether utilizing social media or locking into the algorithms to deliver digital marketing, the key to getting your customer’s attention lies in videography.

No longer prohibitively expensive and inaccessible to small businesses, video is one of the single most important marketing and advertising tool available today.  Beyond capturing market share or going viral, videography delivers something far more tangible and critical to forging a connection with your clientele:

Videography can tell your story.

Hiring a talented and experienced videography team to tell your story will allow your customers to know who you are, what you stand for, and where you come from.  With nearly 80% of average consumers reporting they prefer doing businesses they feel a personal connection with, and over 65% stating that they would be willing to pay more for the same product with an organization they trust.  Scientific studies have shown that humans form an opinion, favorable or unfavorable, for an individual or a brand in under 10 seconds – and in a global economy, videography is the only way to ensure your audience has the opportunity to form that opinion.  In other words, you only get one chance to make a first impression, and it better be a good one.

…and that’s where the professionals come in.

While anyone can purchase the equipment and point a camera, it takes artistry and poise to create a visual story that is befitting your business.  The talent behind the camera, the maestro sitting at the editing desk, and the team that brings it all together – these are the storytellers who will help cultivate your first impression, and help solidify a bond that will last for years.

Times may have changed, technology may have advanced, and platforms may have evolved, but the human need to tell their story and engage in storytelling never has.  Your business has a vision and a mission, it is time you brought that passion to the screen and create lasting relationships that will help your company thrive for years to come.